30 years ago, alien robots known as Transformers were born into a timeless story of good versus evil. The transformers toy line had its beginnings in 1983 when Hasbro representatives attended the Tokyo Toy Fair to find something promising that could be imported into the North American market. Takara, a Japanese toy company, at the time was showcasing the Diaclone and Micro Change series. These series of toys consisted of robots that transformed and the rights were bought out by Hasbro to release under a single brand to avoid confusion with other similar toy lines. Thus, the Transformers were born. Today, Transformers delivers an epic experience to fans across entertainment, digital, toys and lifestyle and has grown into a multibillion dollar franchise.
Transformers G1 toyline
Transformers Animated toyline
Transformers Kre-O toyline
Transformers Rescue Bots toyline
Transformers ROTF and DOTM toyline
Transformers Prime toyline
Size comparison chart of the Transformers in "Age Of Extinction"
